Rajat Kumar is the Founder and Creative Director of ARTAJ,
an Indo–Parisian cultural house born through movement between worlds.
Educated across engineering, business and fashion — from Delhi College of Engineering to ESSEC Business School and the LVMH Chair in Paris — his path has been guided by a persistent search for beauty, meaning and human connection.
Experiences within houses including Koché, AMI, Balenciaga and Givenchy shaped his understanding of contemporary luxury, craftsmanship and brand language, while life between India and Paris formed a wider dialogue between cultures, disciplines and ways of seeing.
ARTAJ began as a desire to connect — people, ideas and sensibilities that may appear ordinary when viewed from within yet reveal unexpected harmony when seen from another perspective.
At the intersection of structure and emotion, Rajat approaches creation as a search for balance, where clothing becomes a meeting point between cultures, memory and human experience.
ARTAJ explores the contrast between Parisian flou tailoring and Indian draping culture.
ARTAJ will be featured in a TF1 documentary presented by Anne-Claire Coudray.